The Toy Book: Toy Fair New York 2020 – Impulse & Collectibles

Ja-Ru expands its Squish Attack line with new additions based on food. The Squish Attack Stretchy Veggie trio is comprised of the Hot Tamale, Quirky Carrot, and Holla Peño. Kids ages 4 and up can stretch and squish the veggies, then roll and pat them to restore their original shapes.

The Squish Attack Fruitsies are filled with squishy jelly beads and are available in four styles: banana, strawberry, grape, and pineapple.

The Squish Attack Stretchy Dog Supreme is a hot-dog-themed squishy toy that kids can stretch and smoosh, then easily restore to its original shape. The Squish Attack line will be launching this spring.

Takumo is a new line of collectibles based on Japanese trends, launching this spring. The Takumo Sushi Combo features two styles of play food. Each style includes seven pieces of sushi and nigiri in a bento tray.

The Takumo Soypr!se is novelty take-out box, featuring three individually wrapped sushi pieces with hand-cords. Kids ages 4 and up can unbox the squishy collectibles using the included mini chopsticks.